AFM and AMC Theatres Collaborate to Enhance Film Market Experience
The American Film Market (AFM) and AMC Theatres are joining forces in a groundbreaking collaboration aimed at enriching the experience for both industry professionals and avid film enthusiasts. This strategic alliance will grant members of AMC's A-List and B-List Movie Clubs unparalleled access to a curated selection of film screenings and presentations from companies participating in the AFM. This initiative is designed to create a vibrant nexus where the global film industry can directly engage with passionate moviegoers, gathering invaluable feedback and fostering a dynamic environment for cinematic discovery and appreciation.
This partnership is poised to significantly enhance the value proposition of the AFM, offering exhibiting companies a unique platform to connect with a dedicated and discerning audience. By integrating the enthusiasm of AMC's extensive movie club membership with the diverse offerings of the film market, the collaboration seeks to stimulate audience engagement, provide crucial insights for filmmakers, and ultimately contribute to the successful theatrical release of new and exciting cinematic works.
Expanding Access and Engagement for Film Enthusiasts
This year, the American Film Market is set to broaden its reach and deepen audience engagement through an innovative partnership with AMC Theatres. Companies showcasing their films and projects at the market will have the opportunity to host premieres, present upcoming works, and organize special screening events at the AMC Century City 15, conveniently located near the AFM headquarters. Furthermore, the collaboration extends to AMC’s A-List and the B-List Movie Club, a fan-driven community of frequent moviegoers. This allows selected films to connect directly with an enthusiastic audience, leveraging the B-List Movie Club's 5,000 Los Angeles members who will gain exclusive entry to screenings and presentations, offering vital feedback to participating companies.
Jackie Brenneman, President and CEO of the Independent Film and Television Alliance, highlighted the significant participation from the global industry, anticipating a robust AFM. She emphasized that the AMC A-List has established itself as a powerful model for theatrical audience involvement. This collaboration creates an exceptional chance for films to engage with regular moviegoers and obtain valuable audience insights as they enter the global marketplace. Alongside enhanced screening options, this initiative reinforces AFM’s commitment to providing greater value for filmmakers and companies attending the market. Carrie Trotter, Senior Vice President of Marketing at AMC Theatres, added that AMC A-List members, known for their passion for cinema, will benefit from new opportunities to experience unique theatrical events, discover upcoming films, and access content not typically available to the general public. Brett Gaffney, founder, and Jenna Webster, vice president of the B-List Movie Club, expressed their honor and excitement about partnering with AFM, noting that moviegoing thrives on community. They believe inviting their members to AFM will provide filmmakers with authentic audience reactions, offering crucial guidance for future theatrical releases.
Innovations in Film Market Screenings and Industry Participation
The American Film Market is rolling out advanced and flexible screening alternatives for its upcoming event, aiming to provide an enriched experience for filmmakers and attendees. These new options include world and market premieres, curated slate showcases, and enhanced screenings that now feature comprehensive hospitality, concessions, and exclusive red-carpet moments, complete with photo opportunities alongside talent. All official AFM screenings are scheduled to take place at the AMC Century City 15 from November 10-13, ensuring a centralized and accessible location for all participants to engage with the latest cinematic offerings and industry trends.
The 47th American Film Market is slated for November 10-15, with a confirmed roster of over 215 exhibiting companies. This impressive lineup includes a diverse array of prominent entities from the global film industry, such as 193, A Higher Standard, AGC Studios, Altitude, Angel, Anton, Architect, Beta Cinema, Blue Fox Entertainment Group, Capstone, Capture, Charades, Cornerstone Films, Embankment Films, Film Mode Entertainment, Fantawild, Filmax, Gaumont, HanWay Films, Highland Film Group, Kinology, Lionsgate, Manifest, Millennium Media, Mister Smith Entertainment, MK2, Neon, Pathé Films, Protagonist Pictures, SND M6 Group, StudioCanal, Studio TF1, The Playmaker Munich, Playtime, The Pool Films, TrustNordisk, The Veterans, Voltage Pictures, and XYZ Films. This extensive participation underscores the market's significance as a pivotal event for film sales, production, and networking, attracting a wide spectrum of international talent and businesses eager to showcase their projects and forge new collaborations.
